Product management & business development

I turn what customers need into solutions they rely on.

Product management and business development for software, hardware, and service solutions, proven at 500+ sites in 60+ countries.

Global Product Manager · Business Development Manager (led Solutions Consulting)

Presenting at a sales training seminar in Germany
Business development

Business development: industrial software

I led a three-person solutions consulting team that provided pre-sales support to country sales teams and partners worldwide. I covered the Americas, and my two consultants covered Europe and APAC.

We didn’t spread ourselves evenly. We sorted every country as proactive, reactive, or no support needed. A country became proactive only when its management bought in, because we could only help teams that wanted help. Then we looked at its markets: some countries had strong multinational food or pharmaceutical industries, while others served mostly local brands that didn’t export. That market analysis showed us where we had the best chance to win.

In proactive countries, we helped the local team choose target accounts and plan how to win them. In reactive countries, we stepped in when a project lead came up and joined regular reviews. When we were brought into a deal, we converted about half of them into orders.

How much would you pay for a bottle of water?

The same plain water bottle against a city skyline and a desert
The playbook

Then the playbook: find the real pain, map the process, price the value.

A bottle of water in a desert is worth more than the same bottle in a city.

  1. 1

    Find the real pain.

    Discover the customer’s primary pain points first, because that’s what lets you solve their problem.

  2. 2

    Map the process.

    Identify the application area, document each pain point, and solve each one with products and services.

  3. 3

    Price the value, not the item.

    A bottle of water in a desert is worth more than the same bottle in a city.

See the playbook applied to Form+ →

What colleagues say
...instrumental in closing a deal with a customer, as well as being able to translate our products and services into solutions.
Maxi Moreira · Business Development Manager, Mettler Toledo
Read the full quote

“Andy and I have worked in the same team for over three years. He has always brought his best self to a meeting, which made it fun and focused. I relied on his experience and technical skills -more than once- when I needed to prepare customer presentations. I know he would always find the way to make himself available if I reached out. I have exposure to several market organizations; all of them are positive about Andy’s treatment, highlighting that he had been instrumental in closing a deal with a customer, as well as being able to translate our products and services into solutions.”

“Your dedication has left a lasting legacy, particularly in the growth and evolution of the software and solutions portfolio across the world. Thank you for your leadership...”
Kevin DiepBusiness Unit Manager, Software Innovations, Mettler-ToledoAustralia
“Andy Bowman is one of the few METTLER TOLEDO colleagues who can walk into a customer’s manufacturing site and instantly identify countless opportunities.”
Peter MorfAsia-Pacific Support and Learning Hub, Mettler ToledoMalaysia
“We have always enjoyed working on projects together, many that made significant improvements to key clients. I am sure your [personality] and can do attitude will allow your professional life to continue to go from strength to strength.”
John BeardGeneral Manager, Industrial Weighing, Accuweigh (channel partner)Australia
“You have been a mentor for me and you have built a nice team, many thanks for what you’ve done!”
Claudio BlasiProduct Manager, Yokogawa (former Mettler Toledo colleague)Italy
“Your contribution to our software business was invaluable!”
Alni TatariBusiness Area Manager, Mettler-ToledoAustralia/NZ
Contact

Ready for a full-time role, and easy to reach.

I’m based in Concord, New Hampshire, and I’m looking for my next full-time role in software product management or business development, in any industry.

contact@andrewbowman.me
Portrait of Andrew Bowman